CREATIVE TECHNOLOGIST& DESIGN SYSTEMS ARCHITECT
I SPEAK PIXEL
AND I SPEAK LOGIC.
I am a Designer who learned to code to protect the integrity of my designs.
I don't just hand off code; I build the internal tools (plugins, automations) that save agencies €50k/year in manual labor. My mission is to automate the boring stuff so your creative team can actually create.
As a Teacher at NEOLAND, I train designers to think in systems. I bridge the gap between the Creative Director's vision and the Ad Server's logic.
> UX_AUDIT.log
Design decisions that ship with purpose, not accident.
Are you burning budget on manual versioning?
Agencies bleed profit in the "Versioning Phase." Use this calculator to see how much manual HTML/Design production is costing you per campaign vs. an Automated Pipeline.
- Designers copy-pasting text into 50 Figma frames.
- Developers manually tweaking CSS for every language.
- QA team checking every banner size manually.
- Project managers tracking versions in spreadsheets.
- Back-and-forth revisions eating days of billable hours.
- Exporting assets one-by-one from design tools.
> SYSTEM_CAPABILITIES
Bridging the Design-Dev gap.
VISUAL_ENG.exe
Standard designers use video; I use code. Leveraging GSAP/WebGL to create physics-based, interaction-driven experiences that load instantly.
DESIGN_SYS.config
Bridging Figma and React. I build Living Style Guides and Token Systems that ensure the design intent survives the development process. From atomic components to dark-mode architecture.
AD_TECH.sys
Building scalable, data-driven ad architectures that serve personalized content globally.
WORKFLOW_OPS.bat
The 20-Hour Week Saver. I build custom scripts and plugins that automate your grunt work so your team can focus on what matters.
MENTORSHIP.edu
Your designers and devs speak different languages. I teach them a common one. Upskilling teams on both sides.
WEB_ENGINEERING.lib
Modern frontend development focused on Core Web Vitals and component scalability.
> EXECUTION_PROTOCOL
How we collaborate. Async. Efficient. Transparent.
Ingest & Queue
Submit requests via your private Trello/Linear board. Queue up DCO scripts, banner sets, or React components. Unlimited backlog.
Sprint & Execute
I execute tasks linearly. 15+ years of experience means faster turnaround on complex architectures. Daily commits and async updates.
Deploy & Optimize
Previews delivered via Vercel or Ad Verification links. We iterate until the creative meets your strict brand standards.
> COMMERCIAL_PACKAGES
Fixed outcomes. No hourly surprises.
WORKFLOW AUDIT
The Tripwire. Identify the bottlenecks costing you money.
- Codebase Review (Git)
- DCO Feed Stress Test
- Performance Profiling
- Strategy PDF Report
SYSTEM REBOOT
The "Figma Rescue" Package.
- Design System Audit & Refactor
- Figma Variables & Tokens Setup
- Ready-to-Dev Handover Guide
- Ad Template Standardization
- 1-Week Sprint Delivery
FRACTIONAL ARCHITECT
Ongoing Leadership & Architecture.
- Unlimited Request Queue
- Async Trello/Linear Workflow
- Direct Slack Access
- Pause/Cancel Anytime
- Full Stack & Ad Tech Access
BRIDGE WORKSHOP
Design for Devs / Dev for Designers.
- Team Training Session
- Dev-Design Communication
- Figma for Developers
- Code for Designers
- NEOLAND Certified
>CASE_STUDIES_LOG
Streamlining global creative production. Developed a scalable asset management system enabling rapid localization across 40+ markets.
AI-powered pipeline analyzing user signals to generate optimized ad variants for Search, Display, and YouTube in real-time.
Interactive rich media campaigns explaining complex insurance products through animated storytelling and calculators.
Immersive color-interactive experience allowing users to explore device variants with 3D-like rotations and dynamic backgrounds.
> PEER_VALIDATION --linkedin_verified
"As a cornerstone of our development team... he was instrumental in creating high-quality HTML ads for key LCS and GCS clients (Google). He built new workflows that improved the team' efficiency... and directly contributed to exceeding client ROI expectations."
"From building automated pipelines and writing smart scripts... Xavier always finds a way to add value. On a large client project his framework allowed us to render assets at massive scale in a fraction of the time, saving the team countless hours."
"He masterfully organizes and delivers on large-scale projects, ensuring they are built to scale. Beyond excellent technical skills in areas like web animation, Xavi is a natural leader who genuinely supports the development of his colleagues."
"Highly focused professional who seamlessly bridges business objectives with client needs... ensuring that expectations are met with precision. His leadership consistently sets the standard."