Award-winning rich media campaign for FBTO Insurance, explaining complex insurance products through interactive storytelling and animated calculators
FBTO Insurance needed engaging rich media campaigns to explain complex insurance products while maintaining user attention and driving conversions in a competitive market.
The insurance industry faces the challenge of making dry, complex products engaging and understandable. Users often bounce from traditional banner ads without engaging with the content or understanding the value proposition.
Created interactive rich media campaigns that explained complex insurance products through animated storytelling and interactive calculators. Users could engage directly with the content, calculating personalized insurance quotes and exploring coverage options.