Case Study
Campaign of the Year

FBTO

Rich Media Health Insurance Campaign

Award-winning rich media campaign for FBTO Insurance, explaining complex insurance products through interactive storytelling and animated calculators

Weborama APTO Winner - Netherlands Market
3x
CTR vs Static Ads
12.6s
Average Time-in-Frame
61%
Brand Recall Lift

>THE_CHALLENGE

FBTO Insurance needed engaging rich media campaigns to explain complex insurance products while maintaining user attention and driving conversions in a competitive market.

The insurance industry faces the challenge of making dry, complex products engaging and understandable. Users often bounce from traditional banner ads without engaging with the content or understanding the value proposition.

Key Challenges

  • Explain complex insurance products simply
  • Maintain user engagement and attention
  • Drive conversions in competitive market
  • Stand out from traditional static ads

>THE_SOLUTION

Interactive Rich Media Campaign

Created interactive rich media campaigns that explained complex insurance products through animated storytelling and interactive calculators. Users could engage directly with the content, calculating personalized insurance quotes and exploring coverage options.

▸Animated storytelling sequences
▸Interactive insurance calculators
▸Personalized quote generation
▸Video integration and playback
▸Responsive multi-device support
▸Analytics and engagement tracking

Technical Implementation

Frontend
  • HTML5 Canvas
  • GSAP Animation
  • SVG Graphics
  • Interactive Forms
Features
  • Video Integration
  • Calculator Logic
  • Form Validation
  • Analytics Events
Optimization
  • Performance Tuning
  • Cross-browser Testing
  • Mobile Optimization
  • Load Time Reduction

>THE_RESULTS

Campaign Performance

250%
Engagement increase vs static
85%
Conversion rate bump
12.6s
Average time-in-frame (industry avg: 3s)

Awards & Recognition

Weborama APTO Winner
Campaign of the Year - Netherlands
Industry Recognition
Featured in insurance marketing publications
Client Satisfaction
Extended contract for multiple campaigns

Key Achievements

61% Brand Recall Lift
Significantly above industry average
3x CTR Improvement
Compared to static banner ads
Award-Winning Creative
Industry recognition for innovation

>TECH_STACK

[Interaction_Design][Animation_Systems][Form_Design][Visual_Hierarchy][Scrollytelling][User_Experience][Micro_Interactions][Responsive_UX][Accessibility][Design_Audit]

SYSTEM_ARCHITECTURE_DIAGRAM

USER INPUT
Interactive FormUser enters age, coverage type, and deductible preferences via animated sliders.
CALCULATION
Quote EngineJavaScript pricing logic calculates personalized quote in real-time (no server calls).
VISUALIZATION
GSAP + SVGAnimated storytelling sequences explain coverage using morphing SVG illustrations.
CONVERSION
Lead CaptureForm submission sends data to CRM with analytics tracking via Google Tag Manager.
QuoteCalculator.js2.8kb
// Real-time insurance quote calculation function calculateQuote(age, coverage, deductible) { const baseRate = insuranceRates[coverage]; const ageFactor = getAgeFactor(age); const deductibleDiscount = (deductible / 1000) * 0.15; const monthlyPremium = baseRate * ageFactor * (1 - deductibleDiscount); // Animate the price transition with GSAP gsap.to('.price-display', { innerText: Math.round(monthlyPremium), duration: 0.8, ease: 'power2.out', snap: { innerText: 1 } }); return monthlyPremium; }

AUTOMATION_ARTIFACT

Interactive Banner Demo: Live calculator with animated transitions

This wasn't just a banner—it was a mini web app. The interactive calculator reduced FBTO's cost-per-lead by 40% because users qualified themselves before clicking. They only converted when genuinely interested, resulting in higher-quality leads.

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