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Case Study

BMW / MINI

Dynamic Asset Management Revolution

Transforming BMW & MINI's global creative operations through advanced DCO technology and asset optimization

34,000+
Assets Managed
27+
Markets
71%
Cost Reduction

>THE_CHALLENGE

BMW/MINI needed to streamline their global creative production process across multiple markets while maintaining brand consistency and reducing time-to-market for campaign assets.

The challenge involved managing thousands of assets across different regions, languages, and platforms while ensuring brand guidelines were maintained and campaigns could be deployed rapidly.

Key Requirements

  • Global asset management across 27+ markets
  • Maintain brand consistency across regions
  • Reduce production time and costs
  • Enable rapid campaign deployment

>THE_SOLUTION

Dynamic Creative Optimization (DCO) System

Developed a comprehensive DCO system that enabled real-time asset generation and optimization across all markets and platforms. The system leveraged automation to create 300M+ dynamic variable combinations.

▸Automated asset generation pipeline
▸Real-time localization engine
▸Brand compliance validation
▸Multi-platform deployment
▸Performance analytics integration
▸Version control system

Technical Implementation

Frontend
  • React.js
  • GSAP Animation
  • HTML5 Canvas
Backend
  • Node.js
  • Figma API Integration
  • Adobe Creative Cloud
Tools
  • Automation Scripts
  • Quality Assurance
  • Analytics Dashboard

>THE_RESULTS

Business Impact

75%
Reduction in production time
71%
Cost reduction achieved
40+
Markets served globally

Technical Achievements

300M+ Variable Combinations
Dynamic asset generation at scale
Real-time Optimization
Asset optimization across all touchpoints
Global Consistency
Brand compliance with local customization
500+ Variants per Campaign
Automated production at unprecedented scale

>TECH_STACK

Adobe Creative CloudFigma APIAutomationReactNode.jsGSAPHTML5 CanvasDCOAnalyticsQuality Assurance
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