Immersive color-interactive experience allowing users to explore device variants with 3D-like rotations and dynamic backgrounds
Huawei wanted to showcase their new P30 Pro smartphone's vibrant color variants through an immersive digital campaign that would highlight the premium design and color technology.
The challenge was to create an engaging, interactive experience that would allow users to explore different color options while maintaining optimal file size for fast loading and high viewability rates across all devices.
Developed an immersive interactive experience using advanced SVG masking and CSS transforms to create a 3D-like rotation effect. Users could explore different color variants with smooth animations and dynamic background color transitions that matched the selected device.