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Ad-tech production tooling

Build it once.
Ship it everywhere.

I build the pipelines that turn one master creative into every size and every market, then teach your team to run them. Eighteen years shipping campaigns for BMW and Google at Monks, Huawei and FBTO at ThisPageAmsterdam.

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What manual versioning costs you

Agencies lose most of their production margin in the versioning phase, and almost nobody measures it.

Move the sliders. The number on the right is your campaign, not a case study.

Manual cost
€8,500
With a pipeline
€2,805

Assumes a one-off pipeline build of 8 hours, billed at your own rate, and a 75% cut in per-asset handling after that. It does not assume the manual work disappears, because it does not.

50
2 hrs
85 €/hr

Estimated saving per campaign

€5,695

67% of what you spend now.

See what fixes this

What the people I built this with say

Four colleagues from Monks, quoted from LinkedIn.

  • As a cornerstone of our development team he was instrumental in creating high-quality HTML ads for key Google clients. He built new workflows that improved the team’s efficiency and directly contributed to exceeding client ROI expectations.
    Kristina BrownSenior Program Manager, Monks
  • From building automated pipelines to writing smart scripts, Xavier always finds a way to add value. On a large client project his framework let us render assets at massive scale in a fraction of the time.
    Tim WoltersDesign Lead, Monks
  • He organises and delivers large-scale projects so they are built to scale. Beyond the technical skill in areas like web animation, Xavi is a natural leader who supports the development of his colleagues.
    Pablo CarreiraLead Display Developer
  • A focused professional who bridges business objectives with client needs, making sure expectations are met with precision. His leadership sets the standard.
    Jordan MadersDirector, Post Production

Four ways to work with this

One promise underneath all four: manual ad production becomes an automated pipeline, and your team can run it without me.

  • Workflow audit

    €3,500 fixed

    One week inside your production process. You get a written report naming the bottlenecks and a roadmap ordered by payback.

    • Written audit report
    • Roadmap ordered by payback
    • Credited in full against a build booked within 60 days
    See what is included

  • Build sprint

    €5,950 fixed

    One week, one deliverable. A working pipeline, a rebuilt design system, or a DCO setup, with documentation and handover.

    • Working deliverable, not a deck
    • Full documentation
    • Your team owns the result
    See what is included

  • Pipeline tooling

    from €7,500

    A Figma plugin, a build and preview pipeline, an automated delivery step. Built against your library and your delivery targets, then handed over with the source.

    • Scoped to your workflow, not off a shelf
    • Source and documentation included
    • Optional tool care, €4,800 a year
    See what is included

  • Ad system build

    from €14,500

    Tokens, components and templates in one Figma library, built feed-ready, so a campaign is a set of dropdowns rather than a folder of files.

    • Library, feed spec and documentation
    • Hands-on workshop for your team
    • Phased, fixed price per phase
    See what is included

The work behind it

Four campaigns, delivered as part of the teams at Monks and ThisPageAmsterdam. The pipelines I build now came out of this work.

Tell me what is broken

One reply from me within two working days. If it is not something I can fix, I will say so.